Look on the Light Side of Disability: World Braille Day Poster

Background

In September 2016, Maltesers became the first brand to air an advert completely in British Sign Language, without subtitles. The advert was part of a suite of work under the 'Look on the Light Side' platform, and all three ads featured characters with disabilities looking on the light side of a potentially awkward situation.

Following on from the success of the TV ads, Maltesers wanted to continue broadening the scope of the 'Look on the Light Side' platform to include other disabilities and other forms of media.