Online & Digital
Sweden on Airbnb
Visit Sweden AB
Issue 45 | December 2017
Background
Today, travellers actively avoid tourist destinations and prefer to search for authentic experiences.
While Sweden did not have an Eiffel Tower or a Big Ben or a Niagara Falls of its own, what it did have was Allemansrätten, or the freedom to roam. This was their monument, a constitutional principle that allowed people to sleep on mountaintops, beside lakes, in meadows and woods and other beautiful places, completely free of charge.
On a limited budget, the task was to raise awareness of Sweden's great outdoors.
This article is for Directory subscribers only
Login
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018