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Innovation
 

Amateur Replay

Allianz

Issue 45 | December 2017

Background

Football was a pretty big deal for Allianz. They sponsored some of the biggest stadiums in the world, from the Allianz Arena in Munich and the Allianz Park in London to the Allianz Riviera in Nice. Over the years, they had become more than an insurance company; they'd become a household name in professional football.

As part of their commitment to the game, Allianz also gave young amateur players from every continent the opportunity to train together and meet their idols at their yearly Allianz Junior Football Camp. But unlike their massive popularity in professional football, they had yet to establish that kind of foothold in the less talked-about world of amateur football. The task was to come up with an innovative solution that would help Allianz elevate their reputation in the space of the amateur game and grow its overall brand equity in the world's favourite sport.

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