The World's First Baby Marathon

Background

Turns out babies move around way more than anyone has ever realised. Studies suggest that once babies become mobile, they can cover up to 4.2km in a single day. Huggies® wanted to bring this fact to life and show parents that their moving babies need nappies designed specifically for the job. Think about it. You wouldn’t run a marathon in a pair of jeans, would you? Well, the same principle applies to diapers. This is the logic that underpinned The World’s First Baby Marathon.