Swiss Post Ensures 100% Opening Rate for Direct Mailings

Background

Direct mailings inspire action, which ultimately boosts sales. That is why they are an important component of every sales-oriented, cross-media campaign. Swiss Post actively supports the use of direct mailings, and wanted to bring this to the attention of the heads of the largest, most successful advertising agencies in a memorable way. For decades, Swiss Post has encouraged advertising agencies to use direct mailings. But very few were receptive. Now it was time to get their full, undivided attention.