A is for ANZ

Background

The aims of the campaign were: To establish a positive awareness of ANZ Financial Planning and of ANZ as a bank that helps customers achieve their goals; to generate worthwhile prospects for ANZ Financial Planning, but accepting that this process can take some time create a communication that would be retained in the home; and to encourage the audience to think about financial planning and realise a planner could help achieve their growing family’s financial goals – particularly in respect of saving for education.