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A.P. Møller - Maersk

Issue 54 | March 2020

Background

Maersk was transforming as a business, shifting from being a shipping company to a logistics partner to its clients. The move was from a transactional relationship to one of strategic partnership. While the world’s larger corporations ship their goods with Maersk, their C-Suite decision-makers were not aware that they could profit from a deeper, broader and closer association.

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