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Eyefluencers

PressbyrÄn

Issue 53 | January 2020

Background

National cinnamon bun day is one of the great highlights of the year in Sweden. And the fight for customers is getting tougher. While most competitors invest in the hype of influencers, Sweden's largest convenient store PressbyrÄn, moves in another eye-catching direction - introducing the world's first Eyefluencers.

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