Outdoor & Events

Blowing in The Wind

Apotek Hja¨rtat

Issue 31 | June 2014


When the pharmacy Apotek Hja¨rtat launched Apolosophy, a new premium range of products within beauty care, the task was to build credibility for a brand category that Swedes did not traditionally associate with pharmacies. The proposition was to dramatise how Apolosophy hair care could bring hair to life like no other brand.

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