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Sticky Love

3M Italy

Issue 40 | September 2016

Background

Where would be without that genius invention, the humble sticky yellow post-it? The difficulty for 3M, inventors of the original, is that the product is now a commodity, with competing products flooding the market.

Even 3M’s bid to de-commoditise the product, by developing better versions, is coming a bit, er, unstuck.

Post-it® Super Sticky notes have a problem: their bond is stronger and they last longer than the classic Post-it® notes, but many people still don’t get the difference.

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