Sonicare For Kids Toothbrush
Issue 33 | December 2014
Philips Sonicare for Kids was a range of electric toothbrushes made for children. The problem was, more than 40% of kids developed cavities by the time they reached elementary school. As the oral healthcare expert Philips wanted to solve this problem in a way that fitted with their brand positioning, 'Innovations that matter to you'.