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Brush Busters

Sonicare For Kids Toothbrush

Issue 33 | December 2014

Background

Philips Sonicare for Kids was a range of electric toothbrushes made for children. The problem was, more than 40% of kids developed cavities by the time they reached elementary school. As the oral healthcare expert Philips wanted to solve this problem in a way that fitted with their brand positioning, 'Innovations that matter to you'.

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