Outdoor & Events
![](https://assets.directnewideas.com/13228h.jpg)
#InYourName
adidas and the Swedish Football Association (SvFF)
Issue 44 | September 2017
Background
Usually, the launch of the Swedish women's national football team jersey got no attention and sales were low. This mirrored the situation for women's football in the country generally, where half the girls who played the game were considering quitting.
The challenge was to turn the launch of the latest jersey into an initiative that might inspire more girls to take up playing.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022