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Kobe’s Rules Book

ESPN

Issue 41 | December 2016

Background

Kobe Bryant had retired, he who was one of the greatest basketball players of all time. And ESPN, official broadcaster of NBA, needed to pay special homage to this sports icon.

Lots of big brands were talking about the subject and a unique approach was needed, one that could draw the public's attention and show ESPN's personality.

The challenge was to reach Kobe Bryant in a way only ESPN could.

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