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#MyGameMyName

Telefonica’s Vivo/ Wonder Women Tech

Issue 48 | September 2018

Background

Vivo was the biggest internet provider in Brazil, completely committed to gender equality. So, when the brand found out that the online gaming in Brazil was rife with sexual harassment, it decided to take a stand. After all there were 1.8 billion gamers online everyday and nearly half of them were girls. Almost all had suffered some form of harassment while playing.

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