Fitness Moschtihuus
Mailbox gym
Issue 26 | March 2013
Agency
Agentur am Flughafen
Creative Team
Creative Director: Rene Eugster Art Director: Dominique Rutishauser Copywriters: Patrick Lindner Account Direction: Miriam Egli Graphic Design: Valeria Horler
Date
January 2013
Background
For the opening of a new fitness center in Moschtihuus in Horn, the aim was to get a lot of recognition as quickly as possible and to motivate people to take out a subscription.
Idea
Instead of a simple throw-away card, pictures of people doing sit-ups were hung in the mailbox slots of the surrounding houses and apartments.
Results
Thanks to this response-triggering campaign, after just two months Fitness Moschtihuus already had 600 subscribers (capacity 750).
Our Thoughts
Mail has the capacity to be so much more than just a letter. In this instance, it becomes Outdoor, the mailing transformed into a little bit of ambient.
JA adds: Sometimes an idea comes along and you have to wonder why you’ve never seen it before. A good old-fashioned bit of paper engineering that might not tax the brain much, but will have those abs screaming for mercy.