Mail sent directly from the forest
Schöb AG
Issue 46 | April 2018
Agency
Agentur am Flughafen
Creative Team
Creative Direction: René Eugster Art Direction: Dominique Rutishauser Graphics: Valeria Hörler Text: Patrick Lindner Consultation: Miriam Egli
Date
April 2017
Background
Schöb AG is one of the leading Swiss timber construction companies and primarily uses wood from Swiss forests. The goal was to make this clear to potential new clients (architects and professional building owners) while at the same time inspiring them to get in touch.
Idea
A "sustainable" direct mailer was created in a high-quality, personalized sleeve made of real wood – raw bark on the one side and finely processed Swiss timber on the other. The sleeve contained a brochure that used striking images and brief texts to depict the route that the Swiss timber travels from forest to finished wooden structure. The affectionately written cover letter invited the reader to get in touch or to have a look at the Schöb website, where they could travel so deep into the Swiss forest that they could even listen to bird calls.
Results
The mailer was followed up with a phone call. As a result, 18% of recipients scheduled a meeting, and up to today, these meetings have resulted in seven contracts for large-scale projects.