Park & Fly
Agentur am Flughafen
Issue 46 | April 2018
Agency
Agentur am Flughafen
Creative Team
Creative Direction: René Eugstair Art Direction: Dominique Rutishauser Graphics/Coordination: Valeria Hörler Text: Patrick Lindner
Date
October 2016
Background
As a major contract was pushed back to the first quarter of 2017, Agentur am Flughafen suddenly had significant free capacities in the run-up to the end of 2016. It was absolutely essential to galvanize regular clients and wake up "dormant clients" in order to bring forward or initiate orders.
Idea
In order to prompt the target individuals to check in an order with Agentur am Flughafen at short notice, clients were contacted with a direct mailing. A personalized, reserved VIP parking spot was sent out – in original size. This meant that clients would ultimately not lose any further time when checking in for the last-minute order.
Results
The direct mailings, which were followed up on in person by phone, led to six visits prior to Christmas, enabling Agentur am Flughafen to fill its order books over the year-end period and beyond. As this involved a family corporation, no specific EBIT figures will be disclosed.