Integrated
![](https://assets.directnewideas.com/2541h.jpg)
Yellow Chocolate
Issue 15 | June 2010
Background
For the Google generation, Yellow Pages is a big, antiquated book that’s had its time.
The challenge was not to tell this young cynical audience that the Yellow brand is modern and relevant to them, both online and offline, but to prove it. The task was to get them to become active participants with the brand.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022