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Issue 15 | June 2010

Background

Now in its second season, Go Girls is a popular New Zealand drama series with a young female audience. It had built a loyal following from season one but the show’s producers were keen get even more fans on board, especially as a ratings spike would improve their chances of getting the go-ahead for series three. With a limited budget they wanted to build buzz around the show beyond TV and get people talking. Since the show follows the lives and loves of a sassy young crew, so the idea had to capture some of their fun and flirtiness.

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