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THE TRUTH REVEALING BANNERS

Amnesty International

Issue 44 | September 2017

Agency

Air

Creative Team

Executive Creative Director: Eric Hollander Creative Directors: Dieter De Ridder, Joeri Van Den Broeck Creatives: Morgane Choppinet, Toon Vanpoucke

Other Credits

Client: Valérie Michaux, Philippe Hensmans Communication Manager: Valérie Michaux Account: Pauline Heraly Digital Project Manager: Maxime Van Santen Graphic Designer: Maxime Douillet, Olivier Desmet

Date

April 2017

Background

The world's biggest corruptive leaders keep quiet about a lot of inhumane issues that go on in their country.

Idea

It's important to reveal information the world's biggest corruptive leaders are hiding, to create transparency and demand more human rights. As banners on Youtube hide subtitles, this could be used in a new creative manner as a truth revealing tool by rewriting subtitles of video speeches of these leaders.

Results

370.000 views resulted in 40.760 signatures for the concerning petitions in only one week.