
THE TRUTH REVEALING BANNERS
Amnesty International
Issue 44 | September 2017
Agency
Air
Creative Team
Executive Creative Director: Eric Hollander Creative Directors: Dieter De Ridder, Joeri Van Den Broeck Creatives: Morgane Choppinet, Toon Vanpoucke
Other Credits
Client: Valérie Michaux, Philippe Hensmans Communication Manager: Valérie Michaux Account: Pauline Heraly Digital Project Manager: Maxime Van Santen Graphic Designer: Maxime Douillet, Olivier Desmet
Date
April 2017
Background
The world's biggest corruptive leaders keep quiet about a lot of inhumane issues that go on in their country.
Idea
It's important to reveal information the world's biggest corruptive leaders are hiding, to create transparency and demand more human rights. As banners on Youtube hide subtitles, this could be used in a new creative manner as a truth revealing tool by rewriting subtitles of video speeches of these leaders.
Results
370.000 views resulted in 40.760 signatures for the concerning petitions in only one week.