ais London Choc Exchange
ais London
Issue 30 | March 2014
Agency
ais London
Creative Team
Geoff Gower, Rich Coggin, James Bartram, Justin Kiszegi
Other Credits
Aisha Noor
Date
December 2013
Background
As 2013 was the year of virtual currency, ais London decided this Christmas was the perfect time to launch their own. A sweet new currency based on chocolate coins, giving friends of the agency a chance to bid on amazing prizes. Like front row seats at London Fashion Weekend 2014 or a Christmas hamper from Waitrose. They even had a One Direction album, exclusive signed artwork and tour tickets to give away.
Idea
ais London donated 200 chocolate coins to 200 of their closest contacts, from clients to journalists, inviting them to start trading on the ais London Choc Exchange.
They were given five days to trade currency, place bids on items and win some of fab prizes. If they were outbid, they could choose to make a donation to our chosen charity, Harrison's Fund and get their hands on more lickable lucre.
As the campaign grew, ais London invited new traders to join the Choc Exchange via Twitter and watched as donations came flooding in.