Christmas Tales
Skoda
Issue 30 | March 2014
Agency
ais London
Creative Team
Kiszegi, Sophie Bastow-Dormon
Production Team
Paul Tully, Melissa Venter
Date
December 2013
Background
Christmas is a time for sharing. So ŠKODA asked their Facebook community to share the best experiences they'd had with their ŠKODA motors in 2013.
This social campaign was a special way to help owners include the much-loved family member parked in the driveway in their Christmas festivities.
Idea
To spread the Christmas cheer and bring these automotive tales to life, ŠKODA transformed each one into beautiful, traditional wooden Christmas decoration.
Each story that made the cut was hung on the digital Christmas tree, hosted on a bespoke page on the ŠKODA website. And as an extra festive surprise, some of these digital decs were made into actual, hand-crafted ornaments and sent to the owners in time to make it onto their own tree for Christmas Day.