Menu
Online & Digital
 

The Attention Test

Skoda UK

Issue 35 | June 2015

Background

The new Skoda Fabia was positioned globally as having 'Attention Stealing Design'.

This could easily have been advertising puffery unless the agency could actually prove the claim.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read