The Social Beer
Issue 48 | September 2018
BackgroundAround the world, people came together in large numbers to watch the FIFA Football World Cup on TV screens in pubs and bars in their home towns. But the World Cup also happens to be the single most tweeted event in the world. In 2014, it inspired 672 million tweets and the likelihood was that number would be exceeded in 2018. Swedish beer brand Norrlands Guld stood for togetherness. When mates were having a beer together, they should be enjoying the banter, discussing the game with each other – not bent over their mobile phones.
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