Slopedia
Audi quattro
Issue 27 | July 2013
Agency
Akestam Holst
Creative Team
Creative Director: Andreas Ullenius Art Director: Johan Wahlberg, Emeilie Lundin Copywriter: Kalle Akestam Web Designer: Andreas Dagman
Production Team
Digital Producer: Johan Eklund Account Director: Tom Hedstrom Account Managers: Jennie Strinnhed, Ida Tenggren Planner: Jerker Winther
Other Credits
Production Companies: Earthpeople
Date
Winter season 2012-2013
Background
Audi wanted to make their efforts in the ski world come to life, make more use of the sponsored pros, connect to the skiers and show that with an Audi quattro, the world is at your feet.
Idea
They built a platform where Audi and their audience could meet a tool for everything from contest to sponsored events. But most importantly, creating a place for skiers to explore their own world and share it.
They named it Slopedia - the first video map of the whole ski world from the riders perspective. Be the first and claim your slope.