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Omnichannel concept store

L’Oréal Paris

Issue 59 | June 2021

Background

L'Oréal Paris engaged AKQA to create the experience for their first ever concept store, in celebration of the 50th anniversary of ‘you’re worth it’. The store is located in the heart of Shanghai’s busiest shopping district, the stage for the world’s most ambitious brands to experiment with the future of retail.

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