Outdoor & Events

Omnichannel concept store
L’Oréal Paris
Issue 59 | June 2021
Background
L'Oréal Paris engaged AKQA to create the experience for their first ever concept store, in celebration of the 50th anniversary of ‘you’re worth it’. The store is located in the heart of Shanghai’s busiest shopping district, the stage for the world’s most ambitious brands to experiment with the future of retail.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- A Table To End Hunger
Issue 43, June 2017 - AI Car Recognition app
Issue 62, March 2022 - OREO x Pokémon
Issue 62, March 2022