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The Last Shot

Jordan Brand

Issue 35 | June 2015

Background

Jordan Brand wanted to commemorate the 30th anniversary of the Air Jordan with an exhibition celebrating the feats of Michael Jordan, one of the greatest basketball players of all time.

The Jordan All-Star Weekend exhibition was a suite of interactive experiences staged in Penn Plaza, directly opposite Madison Square Garden, where, on the Sunday night, the NBA All- Star game was to be played.

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