Fresh vs, Rotten
Glad
Issue 36 | September 2015
Agency
Alma Ad
Creative Team
Chief Creative Officer: Luis Miguel Messianu SVP Executive Creative Director: Alvar Suñol Creative Director: Christian Liu Associate Creative Director: Jaume Rodriguez Art Director: Luis Aguilera
Production Team
Sr. Print Production Manager/Producer: Mimi Cossio Associate Producer/Editor: Rick Morales Production Company: Letca/ Jorge Colon Music: Monosonico/Daniel Reschinga
Other Credits
Sr. Group Business Director: Karla Kruger
Date
March 2015
Background
Glad Cling Wrap was a product designed to keep your food fresh for longer. How do you show that your product does what it promises? Put it to work.
Idea
A billboard made with real fruit - 680 orange slices - some wrapped, some unwrapped. After a week in the hot and sticky outdoors, the message was revealed: Glad® Cling Wrap keeps food FRESH LONGER.
Results
None available yet