Curiosity Boxes
Whiskas
Issue 56 | September 2020
Agency
AlmapBBDO
Creative Team
Chief Creative Officer: Luiz Sanches Executive Creative Directors: Marcelo Nogueira, André Gola, Pernil Creative Directors: Renato Butori, Rodrigo Resende Art Directors: Caio Stucchi-Zucchi, Fernando Fregate, Leonardo Rodriguez Fernandez, Lucas Cabrini, Vitor Rolim Copywriters: Leonardo Cristiano, Pedro Arvati, Victor Sotero, André Arteze
Production Team
Graphic production: José Roberto Bezerra, Marcos de Souza
Other Credits
Account Team: Camilla Massari, Flavia Fusco, Fernanda Portugal, Gabriela Teixeira Media Team: Daniel Ribeiro, Kristen Lee Hendrickson, Thabata Hidalgo, Andreina Clemente, Vinicius Nicolau Planning: João Gabriel Fernandes, David Gross Client Approval: Eduardo Lima, Ricardo Marinho, Kaian Garcia
Date
May 2020
Background
No matter what you shop online for, if the item comes in a box, a cat owner will know: fun is guaranteed. Curious like no other creature, cats soon turn the cardboard box into total play.
Idea
WHISKAS presents Curiosity Boxes, a free gift to stimulate indoor play. In a partnership with Petlove (petlove.com.br), Brazil’s number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane or submarine. Tutors can follow on-box setup instructions and readily start the cat play. This is a limited time offer, available until the stocks run out, and exclusive for buys at Petlove. At-home delivery services follow public health guidelines so that customers get their items in safety.