Decades
Bradesco Saude
Issue 56 | September 2020
Agency
AlmapBBDO
Creative Team
Chief Creative Officer: Luiz Sanches Executive Creative Directors: Andre Gola, Pernil Creative Directors: Daniel Chagas Martins, Daniel Oksenberg Art Director: Daniel Chagas Martins Copywriter: Daniel Oksenberg
Production Team
AlmapBBDO Agency Producers: Vera Jacinto, Diego Villas Bôas, Aline Silva Production Company: Saigon Filmes Director: Manu Mazzaro Editor: Mosh Sound Production Company: Cabaret
Other Credits
AlmapBBDO Account Team: Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves Planning: Sergio Katz, Beatriz Scheuer, Matheus Paggi, Nathalia Garcia Media Team: Fabio Urbanas, Teresa Urbano Client Approval: Alexandre Nogueira, Ana Gonzalez, Carla Zavarize, Adriana Pacheco, Silvana Café
Date
June 2020
Background
The covid-19 pandemic has changed the world, shifting habits and drawing attention to the importance of health workers around the Planet. As Brazil became one the epicenters of the pandemic, Bradesco Saúde wanted to pay tribute for these men and women who sacrifice themselves to help us all.
Idea
Each generation is inspired by a group of real-life heroes. Astronauts, athletes and firefighters are some examples. But the latest indisputable role models have been health care workers – who each day risk their own lives in the fight against the covid-19 pandemic and in so doing motivate a whole generation. The film features images of several inspiring professions, illustrated from the 1940’s to our days, the 2020’s, at which point health issues are at the forefront. It closes with a tribute to all health care workers, who are inspiring a generation.