DeCoke Santa
Ambev - Guaraná Antarctica
Issue 56 | September 2020
Agency
AlmapBBDO
Creative Team
Chief Creative Officer, Partner: Luiz Sanches Executive Creative Directors: Marcelo Nogueira, Andre Gola, Pernil Art Directors: Henrique Del Lama, Gabriela França Copywriters: Fernando Duarte Silva, Mauro Maedo Junior Illustration: Fabio Vido
Production Team
AlmapBBDO RTV: Vera Jacinto, Diego Villas Bôas, Aline Silva Motion: Caio Bananeira Production Company: Compania Direction: Thiago Vieira Photography: Bruno Tiezzi Art Director: Luiz Henrique Executive Director: Maria João Calheiros Executive Producer: Gilberto Rodrigues Post Production: Compania Team Motion: LF Editing: Eduardo Coelho - Dudu Account Team: Marquinhos Monteiro Audio Production Company: Satelite Audio Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Daniel Iasbeck. Account Team: Renata Costa, Nicole Bonnet Music Producers: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira, Ian Sierra. Editing: Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra, Isadora Penna Production Coordinators: Ana Cordeiro, Mariana Tardelli, Rafa Oliveira.
Other Credits
AlmapBBDO Account Team: Maysa Oliveira, Joice Gulman, Nathalia Chaves, Ligia Ramos, Carolina Seraggi Contini Project Manager: Mayra Otsuka Digital Producers: Rodrigo Falcão, Marcos Falcão, Marcelo Venceslau, Guilherme Salgado Planners: Sergio Katz, Beatriz Scheuer, Matheus Paggi, Yuri Abduch, Nathalia Garcia Media Team: Heloisa Lima, Haroldo Paro, André Pollner, Gabriela Francisco, Guilherme Kinoshita Business Intelligence: Páris Neto, Hélio Balbo, Pedro Maia Art Buyers: Teresa Setti, Ana Cecilia da Costa, Beatriz Rossi Photographer: Mariana Valverde Videos/Images: Shutterstock, Inc. Client Approval: Pedro Thompson, Daniel Silber, Mariana Dedivitis, Alexandre Pereira
Date
December 2019
Background
Coca-Cola owns Christmas. It was responsible for making the Santa as we know today. So during the holidays is almost impossible for any other Soda Brand compete with them.
Idea
The idea was to tell the truth about Santa, making sure that everybody knew that when you dress like santa, or use it in any way you’re making free advertising to Coke. And a twist was added on the story by rewarding anyone who uses a Santa with the Guaraná colors with a free Guaraná Can.
Results
The small campaign reached Brazil and World Trending Topics.* (On the premiere of Netflix's Witcher. ) Users created thousand of fan-made videos related to the campaign, gathering more than 10 million views of the campaign hashtag on Tik Tok.