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Island Privacy - D’Island Residence

LBS Bina Group

Issue 25 | January 2013

Agency

Alpha245 Communications Sdn Bhd

Creative Team

GM/Copywriter: Terence Ooi Creative Director: Theresa Tsang Art Director: Lim Whay Yin Copywriter: Kevin Vijayakumar

Production Team

Metro Engraves Sdn Bhd

Date

August 2012

Background

To launch D’ Island Residence Bungalow Lots, prime land area that faces a 1000-acre pristine lake. Located on the fringe of Puchong, D’ Island Residence Bungalow Lots are nicely tucked away, giving home owners the luxury of privacy and solace. An ideal place to unwind after a hard day’s work.

Idea

The freedom to walk around in the buff outside of one’s home is luxurious privacy only a chosen few get to enjoy. We sent a special bath towel to potential customers, inviting them to the launch event. The full towel shows pixellated areas on the important parts of a female body. When folded, the pixellated area will cover the male‘s private part. In addition to highlighting the resort living lifestyle, the towel teased and triggered them to ponder over the freedom of walking around in the buff without worries, all made possible with your private sanctuary in a D’ Island bungalow home.

Results

100% turnout at the launch event. Guests also brought their friends to the launch. More than 90% of the bungalow lots were sold.