Menu
Integrated
 

Picture with the Enemy

Ambev

Issue 57 | December 2020

Background

On International Friendship Day Fusion Energy drink invited gamers to join their greatest enemies in an unusual selfie Effort by CP+B Brazil changes video gaming behavior by encouraging gamers to take pictures with their opponents. Initiative includes a reward. http://www.youtube.com/watch?v=adOUK3Su-wM&feature=youtu.be “Keep your friends close, but your enemies closer,” as the saying goes. On International Friendship Day, celebrated this Thursday (July 30), Fusion Energy drink turned all opponents into allies. The brand invited gamers to take a virtual picture with their main opponents. More than proof of the real value of friendship, that selfie will offer rewards. After all, in these hard times we are all going through, a friendly attitude, like a photo next to your gaming opponent, is a remarkable way of celebrating the date.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 57
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read