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Online & Digital
 

Kitten Kollege

Whiskas Kitten

Issue 39 | June 2016

Background

Mars-owned Whiskas was the leading cat care brand but, surprisingly, had little online presence. It risked losing ground to competing brands with a more defined digital offering. But if there's one thing the online world isn't short of, it's cat-related content. Anything Whiskas did online had to be different, good and funny.

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