Online & Digital


Department for Transport

Issue 42 | March 2017


Driving on country roads in the UK was regarded by drivers as harmless and 'fun', despite the fact 60% of road traffic fatalities happen on them.

To reduce the number of accidents, the challenge was to change this perception and make people drive slower on these minor roads.

'Brake before the bend' was a campaign that had started to shift perceptions but too many people still ignored the warnings.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62


People Also Read