Menu
Outdoor & Events
 

Look on the Light Side of Disability: World Braille Day Poster

Mars Chocolate

Issue 42 | March 2017

Background

In September 2016, Maltesers became the first brand to air an advert completely in British Sign Language, without subtitles. The advert was part of a suite of work under the 'Look on the Light Side' platform, and all three ads featured characters with disabilities looking on the light side of a potentially awkward situation.

Following on from the success of the TV ads, Maltesers wanted to continue broadening the scope of the 'Look on the Light Side' platform to include other disabilities and other forms of media.

Subscribe to view more →

NEW SUBSCRIPTION PACKAGE

Get the magazine + five passwords to the archive and now + the mag in PDF form to share.

One sub, many beneficiaries!

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

Share

People Also Read