Sheba Hope Reef

Background

Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them. With consumers looking to brands to take an active role in environmental conservation, Mars has committed to do more to protect the planet for future generations. There has already been progress towards a longstanding goal to sustainably source 100% of the fish used in their pet food recipes.