The Hungry TV Channel

Background

SNICKERS® is a bar of substance which helps solve any issues caused by hunger.

Since 2010, SNICKERS® has told their iconic 'You're not You When You're Hungry' story in lots of funny and innovative ways.

But what would happen if an entire TV channel was hungry?

Idea

Dave is one of Britain's most iconic and loved TV channels. Showing programmes like Taskmaster, Red Dwarf XII and Dara O Briain's Go 8 Bit, its loyal viewers are always entertained.

But what would happen if Dave got hungry?

At exactly 3.28 pm, the hungriest time of day, Dave got a bit confused and turned into a completely different channel called Rupert. Rupert, a pontificating, polo playing, slipper wearing square, changed the schedule and started showing nonsense like the art appraisal show, 'Private Collections', the International Chess Championship, 'Battle of The Boards', and some vintage film noir, with the Parisian Classic 'Ni Pour L'amour Ou L'argent'.

This out of character content did not just stop with the TV broadcast.

Dave's advertising space was taken over, swapping the classic 'Dave' chalkboard branding with a gold and red velvet identity for 'Rupert'.

Rupert also controlled Dave's social media, posting about Polo and the correct place setting when hosting a dinner party.

But SNICKERS® soon put a stop to the chaos.

In the live broadcast the plug was pulled, a set of colours bars appeared and a Snickers bar slammed onto screen with the famous tagline "You're Not You When You're Hungry".

Having had a SNICKERS®, Dave returned to the air and normal service resumed.

With the chaos over, an open letter of apology in the press was then issued containing a promise to all loyal Dave viewers that thanks to a stack of SNICKERS®, Rupert will never return to disrupt the channel again.