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The Sound of Rum

Bacardi

Issue 54 | March 2020

Background

The task was to bring to life Bacardi’s distinct Caribbean ‘Sound of Rum’ identity, in a way that celebrated the craft and personality of their bartenders as well as the cocktail making process. Rather than just showing delicious cocktail-making, the campaign needed to reflect the brand’s bold ‘Do What Moves You’ strategy.

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