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Bodyform Blood

SCA Hygiene Products Ltd

Issue 40 | September 2016

Background

Societal taboos around periods are being chipped away, helped by the huge success of P&G's 'Always like a Girl' initiative.

But they've not been completely removed.

There's still a reluctance to talk about many aspects of the menstrual cycle, not least how the body changes during the period and how that affects the generation of women for whom sports and keeping fit is a central part of their lives.

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