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Marmite, Unilever

Issue 46 | April 2018


"You either love it or hate it." A phrase that's been synonymous with Marmite since its creation. This year, the brand turned to science to discover the reason why the sticky stuff has long divided the nation. In partnership with leading boffins, the 'Marmite Gene' was discovered. It turns out your genetics determine whether you're born a lover, or a hater. But how could science get families actually tasting it, again?

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