Menu
Online & Digital
 

Boob Hijack

Issue 20 | September 2011

Background

CoppaFeel! is a breast cancer charity set up by 23-year-old cancer sufferer, Kris Hallenga.

The challenge was to raise awareness that breast cancer doesn’t discriminate against age, and get the message across to young women, fast. All on a budget of £10k.

There are so many ‘cancer’ messages in the market there was a real danger they would smother the message unless the approach was very different.

So, instead of targeting young women, young male partners were targeted instead, shocking them out of thinking complacently “it would never happen to my girlfriend”.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read