Shared Table
Italian Fast Food Restaurant / Christmas Campaign
Issue 30 | March 2014
Agency
Artplan
Creative Team
Art Direction: Augusto Correia, Marina Rodrigues Copy: Henrique Louzada, Guilherme Machado Executive Creative Director: Roberto Vilhena Creative Director: Alessandra Sadock, Gustavo Tirre Associate Creative Director: Betoca Jencarelli Agency Producer: Mariana Veronez Account Director: Viviane Sade Account Managers: Ana Rabelo, Júlia Ortman
Production Team
Production Company: Capim Filmes Director: Max Velon Producers: Diru, André Lima, Bruno Amorim Editor: Pedro Muniz Photography: Max Velon, Pedro Muniz Camera Crew Lucas Magno, Max Velon, Pedro Muniz Audio Recording Directors: Conrado Kempers e João Henrique Medeiros Music Editor: Augusto Correia
Other Credits
Case Storytelling: Augusto Correia, Henrique Louzada, Guilherme Machado
Date
December 2013
Background
The speed of technology brought a lot goodies to modern life. But also a big distance between people. People connect online but disconnect offline. Spoleto, an italian fast food restaurant, wanted to change this scenario and Christmas was the best time for this.
Idea
Presenting the Shared Table. A table that turns strangers into friends. The regular restaurant tables were replaced with a extra big round table with Christmas decorations and free Cokes on the house. Whenever someone took a seat, a message was sent to their phone using geolocation: You are already sitting at the same table. Drop the phone and share this moment. It's christmas time!
Results
People spent 23 min more in Spoleto than normal - 395% more video shares than usual - The video engagement equals 69 days of non-stop viewing - 1714% more likes than the average post - Proven fact: sharing in real life is much better