Online & Digital

The Social Home Tour

Carvalho Hosken

Issue 26 | March 2013


Carvalho Hosken, one of the biggest construction companies in Brazil, wanted to launch its new high-value apartments on the concept of apartments “tailor-made.”

The problem was that the “made for you” platform had been used to exhaustion by just about every other brand in the country.

The challenge, then, was to say “tailor-made” in a way that was truthful and engaging.

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