AT&T Brackets by Six Year Olds

Background

“Brackets” is a cultural sports phenomenon in the United States. People try to predict an entire sports tournament, game by game; in this case, the college basketball playoffs. AT&T is a major sponsor of the college basketball playoffs, but instead of just doing what every brand does (throw the logo everywhere and hand out some free goodies) they wanted to create content that people would find both entertaining and useful.