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Mazda3 – ‘Raise The Bar’

Mazda3

Issue 31 | June 2014

Background

The convention-defying all-new Mazda3 hit the road in January 2014 and the brief was to take the 'Challengers' concept used to launch this new model on national TV and create a parallel piece for direct mail. The aim being to ensure a consistent marketing campaign, yet still produce an unconventional mail pack that stands alone in its own right.

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