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Boundary Road Brewery

Issue 38 | March 2016

Background

The craft beer industry was growing significantly though the overall beer market in New Zealand was experiencing difficulty. Despite being New Zealand's third most popular craft beer brand, nobody knew the full scope of Boundary Road Brewery's craft beer range – 12 beers in total. To increase brand awareness and establish in the minds of beer drinkers that they were a serious contender in the craft category, Boundary Road Brewery needed to educate their consumers.

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