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A Lifetime of Love

Platinum Guild International

Issue 39 | September 2016

Background

Today's newly-weds still exchange their commitment on their wedding ceremony, but with failed marriages becoming norm, their confidence in the ritual is low– it is more like a ceremony than something to rely on for a lifetime. As a metal (used for bridal jewellery) that never fades nor tarnishes with time, Platinum Guild realized an opportunity to champion the notion of a commitment that endures for a lifetime no matter what.

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