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LIDL

Issue 37 | December 2015

Background

Lidl was an official sponsor of the electronic music festival Tomorrowland. In 2015, they wanted to give away the free tickets that were part of the sponsorship deal. At the same time, they wanted to amplify their sponsorship in an impactful way with young people and strengthen the brand positioning of Lidl as a 'fresh' (imaginative) discounter.

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