Issue 37 | December 2015
Lidl was an official sponsor of the electronic music festival Tomorrowland. In 2015, they wanted to give away the free tickets that were part of the sponsorship deal. At the same time, they wanted to amplify their sponsorship in an impactful way with young people and strengthen the brand positioning of Lidl as a 'fresh' (imaginative) discounter.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email