Broadcast, Press & Inserts
Drive responsibly
Jupiler
Issue 54 | March 2020
Background
In 1992, Belgian Brewers added a warning message to their commercials: "Beer brewed with love is to be consumed with care." After 27 years of airing this message, Belgium still has one of the worst drinking and driving records. Causing more than 150 deaths a year. 1 in 4 Belgian drivers admits to driving under the influence in the past month.This article is for Directory subscribers only
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